Advertising Standards Authority (ASA) :)

The Advertising Standards Authority (ASA) is like the CCTV for all types of advertising, eg: television adverts, billbaords, magazine adverts etc...

ASA's goal is to ensure that all types of advertising are decent, honnest, legal and truthful. If the adverts are not then ASA will tell the Brands that their advertisment is not complying with the Advertising Codes, then in theory the advertisment should be banned.